Question Everything!

Pauli Aalto-Setälä, CEO of Aller Media Oy, thinks that a good job is one that creates happiness and benefits both the employee and the employer.

Enthusiasm is always at the heart of making profit, Aalto-Setälä believes. It’s not a feeling that comes and goes, but a decision to act. “When you combine knowledge, skills and enthusiasm, everything is possible and results will be achieved!”

His own special skill is his ability to get excited and spread the enthusiasm around him. “Forget the strategy work!” encourages the strategy specialist himself. “Find out what are the beliefs that guide your business. And challenge those too!”

Aalto-Setälä urges everyone to question their own and their team’s principles on a regular basis. “The things that you believe today might be completely different in six months.”


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